Marketing News Group provides wide coverage of important advertising and marketing news and events for CMO's and other marketing professionals with a no-nonsense easy to access format.
Hip-hop mogul Jay-Z is kicking off an unprecedented marketing campaign to lure disgruntled Knicks fans to the new home of the Nets come next fall.
The Brooklyn-born rapper, who has never before linked his powerful brand with the team he partly owns, revealed the team’s new name — the Brooklyn Nets — Monday as part of the marketing launch. (Read more…)
Image from Flickr: matthew_harrison
By Eric Ryan & Adam Lowry
Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones.
We admit it: We were never passionate about cleaning before we launched Method. But building a belief brand with a social mission taught us that there is no such thing as a low-interest category, just low-interest brands. (Read more…)
Image from Flickr: krikketgirl
By Chris Sinclair
What can we as retail search marketers do to ensure a pain-free, highly profitable holiday?
Luckily for you we’ve been making a list — one that you should definitely check twice. Do that, and you’ll be in a great place to capitalize on this bountiful time of year for retail, while avoiding some of the torment that has ruined the holiday celebrations for many retail search marketers. (Read more…)
By Diane Clarkson
Several weeks ago, I blogged asking for insight into the contact center costs of login recovery to help inform a project I was working on. Many companies responded — for which I thank you — and I wanted to share some of the insights that were provided.
In the words of one eBusiness executive, “Helping customers resolve login issues is by far the largest call driver to our contact center. The costs are high — probably higher than we fully realize. But we look at it as the cost of doing business.” (Read more…)
Image from Flickr: vlima.com
Ad slogans are designed to leave the key brand message in the mind of the target audience. Over the years, some slogans have become inseparable from the brands they advertise. How many of these familiar ad slogans can you identify? (Take the quiz)
Verizon Has the Only Mobile App with Live NFL Games on Thursday, Sunday and now Monday Nights, NFL RedZone on Sunday Afternoons and Live NFL Network
The NFL and Verizon are bringing fans back to football no matter where they are with more live games, live NFL Network, news and information with NFL Mobile only from Verizon, powered by the nation's fastest, most advanced 4G network and largest, most reliable 3G network. (Read more…)
Image from Flickr: americaspower
By Sarah Nassauer
Some people rip off the corner of the packet with their teeth. Others, while driving, squirt the ketchup directly into their mouth, then add fries. Some forgo fries at the drive-through all together to keep from creating a mess in the car.
After observing these and other "compensating behaviors," H. J. Heinz Co. says it spent three years developing a better ketchup packet. (Read more…)
Image from Flickr: rachelkramerbussell.com
Health and pharma marketers can reach practitioners and patients on the go.
Despite huge potential, the market for mobile-enabled healthcare has struggled to get off the ground. Long shackled by regulation, privacy issues and a lack of mobile standards, industry players—healthcare providers, pharmaceutical companies, insurers, governmental organizations and others—have yet to find a clear and coordinated path forward. (Read more…)
Image from Flickr: juhansonin
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By, Kunur Patel
No. 2 Holding Co. Has Been Quiet on the Interactive Front. Is It Failing to Evolve or Does It Know Something the Others Don't?
All roads lead to digital, but when it comes to the Big Four agency holding companies, one of them — Omnicom Group — is taking the road less traveled. (Read more…)
Sponsor of this page: The Kern Organization is an Omnicom Agency
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By Dino Grandoni
According to a report out this morning from The Hill, Facebook application have created 182,000 jobs in the U.S. economy. And these aren't virtual jobs of virtual FarmVille hands. According to the report, the application makers themselves have created 53,000 jobs, with an additional 129,000 jobs created indirectly, adding "$12.19 in wages and benefits to the U.S. economy." Zynga, the most well-known Facebook application maker out there of aforementioned FarmVille fame, employs 2,000 people directly, for example. (Read more…)
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